Celebrities are getting lash lifts, and here's why you should too:

Its no secret that eyelashes create a look. Whether its a siren eye, a brats-doll look, or the eyeconic Kim K early 2000s era, lashes have always had a place in fashion and beauty standards. Celebrities have a lot of demand with continual makeup looks and a lash lift is the perfect in-between. From waking up in the AM with a dewy glow and lifted lashes to stepping out in the city wearing the best rated mascara from Sephora, a lash lift is entirely versatile. Its amazing as a natural ‘I woke up like this’ vibe, or saying ‘these are my natural lashes I just have mascara’ when youre catching up with the girlies in the bar bathroom.

A lash lift takes 30-45 minutes depending on the thickness and length of your lashes, and is customizable to be a small curl or sky high lift. Billie Eilish and Cardi B are just two celebrities who recently have spoken openly about this beauty trend, except its a trend that’s here to stay.